A BRIEF HISTORY OF INFINITY CAR

 

Infinity is the Luxury vehicle division of the Japanese automaker Nissan. Below is a brief history of infinity.

1980S: FUNDING AND EARLY YEARS

·        Launch: Infinity was officially introduced in November 1989 as Nissan’s Luxury brand to complete with Toyota’s Lexus and Honda’s Acura.

·        First Models: The initial lineup included the Q45, a full-size Luxury sedan, and the M30, a Luxury coupe/convertible. The Q45 featured advanced Technology like active suspension and a powerful V8 engine.

 

1990’S: EXPANSION AND INNOVATION

·        Expansion: Throughout the 1990s, infinity expanded its lineup with models like the G20 (compact Luxury sedan), the J30 (mid-size Luxury sedan), and the 130 (mid-size Luxury sedan).

·        Technological Advances: Infinity introduced various innovations, including the introduction of the infinity Touring sedan (ITS) and advanced safety features.  

 

2000S: PERFORMANCE AND DESIGN EVOLUTION

·        G35 Introduction: In 2002, infinity introduced the G35, which was praised for its performance and design. The G35 was based on the Nissan FM platform, shared with the Nissan 35OZ sports car.

·        FX Series: The mid-2000s saw the introduction of the FX series, a performance-oriented Luxury crossover.

·        M Series: The M series sedans, later renamed Q70, offered a blend of Luxury and performance, competing with established European brands.

 

2010S: GLOBAL PRESENCE AND MODERNIZATION

·        Q Series Rebranding: In 2013, infinity rebranded it’s model lineup, with sedans and coupes adopting the “Q” prefix and SUVs and crossovers the “QX” prefix.

·        Q50 and Q60: The Q50 sedan, introduced in 2013, featured advanced technologies like the Direct Adaptive Steering system. The Q60 coupe followed, showcasing infinity’s focus on sporty design and performance.

·        Innovative Technologies: Infinity continue to push technological boundaries with features like pro PILOT Assist, an advanced driver-assistance system.

 

2020s: ELECTRIFICATION AND FUTURE PLANS

·        Electrification Strategy: Infinity announced plans to introduce more electrified models, including hybrids and fully electric vehicles, aligning with the automotive industry’s shift towards sustainability.

·        Concept Vehicles: Infinity has showcased various concept cars highlighting future design and technology directions, such as the Q inspiration and prototyre 10.

Throughout its history infinity has aimed to combine performance, Luxury, and advanced technology, positioning itself as a competitive player in the global Luxury car market.

FUN FACTS OF INFINITY CAR

 

Below are some fun facts about Infinity cars.

1.           UNIQUE ORIGINS: Infinity’s first vehicle the Q45, was originally developed from the Nissan president, a Luxury sedan popular in Japan.

2.           ZEN INFLUENCE: Infinity’s early marketing emphasized a zen-inspired philosophy, focusing on a serene and harmonious driving experience rather than traditional car ads featuring the vehicles themselves.

3.           ACTIVE SUSPENSION: The First Q45 featured an active suspension system called “Full-Active Suspension”, which was advanced for it’s time, designed to improve ride comfort and handling.

4.           INNOVATIVE STEERING: The infinity Q50 introduced the world’s first steer-by-wire system, Direct Adaptive Steering, which uses electronic controls rather than a mechanical linkage between the steering wheel and wheels.

5.           RACING PEDIGREE: Infinity has a strong connection to motorsport, including a partnership with the Renault F1 team leveraging the performance and engineering expertise from formula 1 into their road cars.

6.           REBRANDING STRATEGY: In 2013, infinity rebranded its entire lineup, with sedan and coupes adopting the “Q” prefix and SUVs and crossovers the “QX” prefix. This change aimed to simplify the naming convention and better align with global markets.

7.           LUXURY CROSSOVER PIONEER: The infinity FX series, launched in the early 2000s, was one of the first performance-oriented Luxury crossovers, blending the attributes of a sports car with the practicality of an SUV.

8.           ARTISTIC DESIGN: Infinity has a distinctive design language known as “powerful Elegance”, characterized by flowing lines, bold curves, and a dynamic stance, often inspired by natural elements.

9.           SKYLINE CONNECTION: The infinity G35, and later the Q50, share a platform with the iconic Nissan skyline, known for its performance and heritage in automotive culture.

10.     GLOBAL PRESENCE: Although infinity is a Japanese brand, it has a significant presence in North America, China and other global markets, with design studios and manufacturing facilities spread across the world.

These fun facts highlight Infinity’s unique blend of innovation, performance, and Luxury, setting it apart in the competive Luxury car market.

THE UNIQUE SELLING POINT OF INFINITY CAR

Infinity cars have several unique selling points that distinguish them in the Luxury automobile market:

1.           Innovative Technology: Infinity is known for pioneering advanced automotive technologies. The Q50, for instance, features Direct Adaptive steering, the world’s first steer-by-wire system. Additionally, infinity’s proPILOT Assist provides semi-autonomous driving capabilities, enhancing safety and convenience.

2.           Performance and Handing: Infinity vehicles are designed with a strong Emphasis on performance. Many models such as the Q60 coupe, offer powerful engines, responsive handling, and a sport-turned suspension, appealing to driving enthusiasts.

3.           Distinctive Design: Infinity’s “powerful Elegance” design philosophy creates visually striking vehicles with flowing lines, bold curves, and a dynamic stance. This design language sets infinity cars apart from their competitors, making them easily recognizable and aesthetically appealing.

4.           Luxurious Interiors: Infinity models feature high-quality materials, meticulous craftsmanship, and advanced comfort features. The cabins are designed to provide a serene and Luxurious environment, often incorporating premium leather, real wood trim, and state-of-the-art infotainment systems.

5.           Japanese Craftsmanship: Infinity leverages its Japanese heritage to emphasize precision engineering and attention to detail. This commitment to craftsmanship ensures that every infinity vehicle is built to high standards of quality and reliability.

6.           Personalization Options: Infinity offers a range of customization options, allowing buyers to tailor their vehicles to their specific preferences. From unique color choices to premium interior packages, customers can create a personalized driving experience.

7.           Sporty Crossovers: Infinity has been a pioneer in the Luxury crossover segment with models like the FX (now QX70) and the QX50. These vehicles combine the practicality of an SUV with the performance and handling of a sports car.

8.           Global Motorsport Ties: Infinity’s involvement in motorsport, particularly its partnership with the Renault F1-Team, underscores its commitment to performance and innovation. Insights gained from racing technology often trickle down to infinity’s road cars, enhancing their performance credentials.

9.           Customer Experience: Infinity places a strong emphasis on providing an exceptional ownership experience. This includes comprehensive warranty coverage, premium maintenance services, and personalized customer support.

10.     Hybrid Technology: Infinity offers hybrid power trains that deliver both performance and efficiency. Models like Q50 Hybrid showcase infinity’s ability to combine powerful performance with improved fuel economy and reduced emissions.

This unique selling points help infinity to compete effectively in the Luxury automotive market, appealing to customers who value performance, innovation and distinctive design.